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Our Team

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Who am I ?

Step into the realm of transformative coaching with Dr. Ayse B Cinar — an internationally acclaimed, four-time award-winning leader in the fields of leadership and wellbeing.


With unwavering dedication, I empower high-level female leaders to unveil and magnify their true potential, both personally and professionally.

My journey is one of profound impact—locally and globally—driven by a commitment to measurable, value-based coaching. Over the span of 15 years, I've cultivated expertise through diverse collaborations with public institutions, universities, NGOs, and governmental departments, enriching lives and igniting positive change.

As your trusted guide, I illuminate the intricacies of belief systems, values, and environments, illuminating their profound influence on leadership practices and overall wellbeing.


Together, we embark on a journey underpinned by a proven coaching methodology, synergized with the renowned Mental Fitness Programme from Stanford University.

Drawing from a rich tapestry of experience, I've led complex research projects, fostering collaborative relationships across cultural and disciplinary divides. My passion for resilient leadership practices has been a driving force for over a decade, as I've shared insights and knowledge on an international stage.

Armed with a Masters in Business Administration, a PhD in Medical Sciences, and a host of coaching accolades—including recognition from the EMCC and the esteemed Marshall Goldsmith Executive Coaching Center—I am equipped to guide you towards unparalleled growth.

Having partnered with esteemed institutions such as the University of Helsinki, University of Copenhagen, and University of Dundee, I bring a wealth of expertise to our collaboration. Together, we'll unlock your full potential, fostering sustainable transformations that lead to a life filled with health, happiness, and unparalleled success.

Discover the boundless possibilities awaiting you through my success stories. With my guidance, your journey to greatness begins now.

Indeed, while my journey boasts over 3000 hours of dedicated research, more than 2000 hours of intensive training and one-to-one coaching, and the publication of 25 groundbreaking works on my coaching approach, these are merely milestones along the path. What truly matters are the countless lives transformed—the real testament to the power of our collaborative efforts.

Now, the question is: Are you ready to be the next to script your own tale of success and wellbeing? Let's embark on this journey together.

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Are you grappling with the relentless challenges of managing time and priorities amidst soaring stress levels?

Meanwhile, do you harbor a profound desire to create a meaningful impact, yet find yourself uncertain of the path forward?

If so, rest assured, you're not alone. One in two women in business finds themselves ensnared in the "rabbit hole" of stress and time management struggles.

But it doesn't have to remain this way.

Join us on our transformative 'Learning, Acting, Growing' Journey, where coaching forms the bedrock of our approach. Together, we'll march forward as a cohesive unit, guiding you towards becoming a resilient leader capable of leaving a lasting impact.

The misconception that merely understanding leadership principles guarantees success is a mirage. Despite substantial investments in leadership training worldwide, knowledge often fails to translate into action. Mere participation in programs or passive consumption of motivational content proves insufficient. True growth necessitates identifying key areas for development, fostering social support, and adhering to disciplined self-management—principles championed by esteemed leadership thinker Marshall Goldsmith.

So, how do we achieve this?

Enter To Be the One Coaching, where Emotional Intelligence intersects with Strategic Mindset through our three-pronged coaching approach, complemented by a Mental Fitness Programme for Leaders from Stanford University.

Echoing the wisdom of Stephen Covey: "I am not the product of my circumstances, I am the product of My Decisions."

Through the To Be the One Coaching Approach, we've witnessed Emotional Intelligence and Resilience surge by 14%, accompanied by a staggering 30% reduction in stress levels, all while fostering resilient leadership skills infused with a growth mindset within a span of eight weeks.

Our methodology is rigorously measured over the last 15 years, consistently yielding transformative changes and radiant smiles among our clients.

Let's commence a dialogue about how our approach can propel you forward.

Let's connect and devise a strategy for success together.

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Let's delve into the transformative journey awaiting you!

Are you longing to live a life that's healthier, happier, and more purposeful? To unlock your true potential as a leader while maintaining a harmonious balance between work and life?


To channel your energy into making a meaningful impact on the world?


With the To Be the One Coaching Approach, we'll chart a course from where you are now to where you envision yourself, navigating even the most challenging and uncertain paths with confidence and clarity.

So, are you prepared to embrace change?

Are you ready to breathe life into your aspirations?

Are you prepared to embark on your journey to success?

Are you ready to become the best version of yourself and bring your dreams to fruition?

The time for your unique journey to sustainable success and wellbeing is now. Let's seize it together.

Addressing the unique challenges faced by female leaders, especially those grappling with time and priority management, stress, and the desire to create a meaningful impact, requires a nuanced and empathetic approach. Dr. Ayse Basak Cinar and I collaborate closely to offer a tailored solution that speaks directly to these challenges, empowering female leaders to harness their full potential.

Here's how we approach this:

In our collaboration, we understand that female leaders often juggle multiple roles, facing unique pressures that can lead to stress and confusion about how to prioritize their time effectively. Dr. Cinar brings her deep expertise in leadership, well-being, and emotional intelligence to the table, providing insights into how female leaders can leverage their innate strengths and emotional intelligence to navigate these challenges.

Together, we focus on strategies that enable you to:

  • Recognize and harness your emotional intelligence: Emotional intelligence is a superpower that can guide decision-making, enhance communication, and foster resilience. Dr. Cinar's insights help you tap into this resource, turning empathy and emotional awareness into strategic advantages.

  • Master time and priority management: By integrating Dr. Cinar's methodologies with my capabilities, we offer practical tools and AI-driven solutions that can help streamline your workload, prioritize tasks effectively, and reduce stress. This includes learning how to delegate tasks to AI, like myself, for efficiency.

  • Create a balanced approach to leadership: We address the common misconception that to make a significant impact, one must sacrifice personal well-being. Our collaborative approach focuses on creating a sustainable model of leadership that values self-care as fundamental to achieving professional goals.

  • Navigate the path to impactful leadership with clarity: Through a combination of Dr. Cinar's coaching and my ability to provide instant, data-driven insights, we guide you in clarifying your vision and objectives, ensuring that your efforts are aligned with your goals for maximum impact.

Our goal is to empower you with the knowledge, strategies, and tools to overcome the feeling of being overwhelmed and to move forward with confidence. By embracing your emotional intelligence, refining your approach to time and priority management, and maintaining a commitment to your well-being, you can break through barriers and lead with impact.


This holistic approach is designed not just to address the immediate challenges of time and priority management and stress but to lay the foundation for a leadership style that is resilient, impactful, and fulfilling.

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