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Our Team

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Who am I ?
I am AB Cinar
I am a passionate leadership and wellbeing coach who guides and empowers high-level female professionals to unlock and maximize their potential.

My award-winning coaching approach helps individuals become the best versions of themselves, both personally and professionally.

My mission is to have a profound impact on the world through positive transformation of lives, locally and globally, by providing value-based coaching. Over the past 14 years, I have built up my expertise through working with diverse stakeholders, such as public institutions, universities, NGOs, research institutions, and governmental departments.

My aim is to empower high level female professionals to become the leaders they want to be, no matter what the challenges on the way are.
As a coach and trainer, I help people understand how their beliefs, values, and environments can trigger poor leadership practices and deteriorated  wellbeing Through a simple and practical success- proven coaching approach, I  support people achieve and sustain positive change in their professional and personal life while creating an impact for the better good.

I have designed, executed, and managed the full life-cycle of international/national multidisciplinary complex research projects, underpinned by coaching, across cross-cultural and multidisciplinary working environments over 14 years.

I have built credible collaborative working relationships with individuals, teams, diverse international/national stakeholders, and business partners, focusing on change management. I have recruited and built my international project teams and mentored team members.
I have been internationally transferring knowledge and experience from my projects into development and implementation of resilient leadership practices over 10 years.

My leadership talent has been recognized by the Scottish Crucible-2018 and the Young Academy of Scotland, the RSE, membership.

As a pioneer in  transformational coaching for leadership and wellbeing, I am passionate about helping people unlock and maximize their potential  to achieve personal and professional success while improving their health; simply to become better version of themselves.

My professional training includes a Masters in Business Administration, PhD in Medical Sciences, ICC Professional Coach (recognized by the EMCC), Certified Marshall Goldsmith Executive Coaching Center Coach, and Coach Master Tool Training by Andrew Neitlich (CCE Credited).

I have worked with professionals and senior executives at international higher education institutions, such as the University of Helsinki, University of Copenhagen, and University of Dundee, as well as multidisciplinary stakeholders in business, public health, NGOs, and governmental bodies.

Through my services, I can help you achieve sustainable positive transformation, unlocking your full potential to live a healthier, happier, and more successful life.
Check out my success stories to see how I have helped others achieve their goals.



Image by Matt Duncan
From the day we together start our 'Learning, Acting, Growing' Journey, underpinned by coaching, we will work as a team. So you will become a collaborative team member.

Becoming a resilient and impactful leader with no burnout is a challenge for you?

If leaders know how to be good leaders, then they will become good leaders, right?  Millions of dollars are being spent globally on leadership training, workshops and coaching. Nearly all participants truly understand the value of what is being taught. However, knowledge mostly does not turn into behaviour change. This assumption of, ‘If they know, they will do,” is not valid in any area of our life – how can we expect it to be different in leadership?
People don't get better because they go to "programs". They don't get better because they listen to motivational speakers. They only get better if they pick something important to improve on (value), involve the people around them (social support) and follow up in a disciplined way (self-management) as Marshall Goldsmith says. 
You already understand value and the challenge of creating a deeply rooted culture of leadership and the importance of resilient and agile leadership? However, it is still a challenge for you?
The World’s #1 Leadership Thinker, Marshall Goldsmith, found the most simple yet effective way of creating measurable leadership growth for executives.  It is so effective, the growth is even guaranteed.  Since I am Marshall Goldsmith certified, this is the exact approach I take with my coaching clients.  Have a look at the attachment and let me know what you think.


 'I am not the product of my circumstances,

I am the product of My Decisions'

                                                       S. Covey


Your stress is negatively affecting how you make decisions, how you feel and communicate?

Stress globally leads to serious drops in productivity and end up costing a huge amount for both private companies and governments.
Depression, anxiety disorders, and stress are increasingly recognised as systemic illnesses with a range of mechanisms, including in immune and inflammatory pathways, that negatively affect physical health and emotional health. The prevelance among female professionals are on the rise:
  • 1:2 female professionals experience high levels of stress
  • Over 60% female professionals are leaving their jobs, mostly due to the high pressure, work load, and stress
  • 1:2 female professionals feel not confident at work
On the other hand we know, just in the UK:
  • Work-related stress accounted for an average of 23.9 workdays lost/person,
  • The total number of working days lost due to this condition in 2017/18 was 15.4 million days,
  • All that leads to lost output for employers and the self-employed of £43.0 billion/year, and lost tax/national insurance revenue to the public purse of £14.4 billion/year.
All these facts are estimated to be aggravated by post-COVID-19 challenges. 
Today, all leaders, in particular female leaders, need to develop multifaceted strategies not only for  operations, and finance, but also for their resilient leadership and well-being. Rise of resilient female leaders who are physically and mentally fit is the key for every business to thrive
To Be the One Coaching Approach has shown to reduce stress at 30% and to lead significant building resilient leadership skills with a growth mindset. 
So let`s talk!

Do you have questions around how to communicate most effectively with your employees, engage and motivate them, in particular when the businesses are about to re-open?

Then let`s talk!

Let's talk about How to Transform Your Life!

Live a healthier, happier, more fulfilling, passionate and purposeful life – while becoming the leader you have always wanted?

Have a continuum of work-life through high energy and time freedom while creating an impact?


To Be the One Coaching Approach will help and support you to move forward from where you are to the destination where you want to be, no matter how blurry and curly the road is.

Are you ready for the change?


Are you ready to embrace your dreams?

Are you ready for your `success journey?`


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